StumbleUpon For Marketing
StumbleUpon for Marketing Tips
Countless employees are wasting their days in airconditioned cubicles slowing productivity because they are surfing StumbleUpon, that’s why you need to know the basics of StumbleUpon for marketing.
StumbleUpon For Marketing | Why It’s Necessary
According to StumbleUpon’s homepage there are 11,834,636 members. Now most people say that their are about 5 million active users, but nonetheless that’s a gigantic audience. Using StumbleUpon for marketing can put your business in front of millions of new potential customers if done correctly.
They’re a totally different animal from Digg, because they focus mainly on video and web pages rather than stories. Good analogy: Amazon recommendations for web content.
StumbleUpon is not really like a search engine either, basically surfing StumbleUpon is like flipping channels on your tv set. Using StumbleUpon for marketing could put your business on one of those channels.
StumbleUpon For Marketing | How The Site Works
Okay so the above information may be a bit confusing to imagine, so let me break it down for you. Once a user signs up for StumbleUpon (which they can do with their Facebook account) they are directed to pick at least five interests from a very long list. Which means if you are using StumbleUpon for marketing you better create content based on at least one and preferably more of those categories if you want to show up on the site.
The next thing the user does is click StumbleUpon, the website will then troll the internet and provide sites based on that user’s particular interests. They also have an “I Like It” button at the top of the page which will give that page votes and it will show up more on the site.
You can also share special pages with your friends or search by a particular category or interest.
StumbleUpon For Marketing | Free Marketing
Okay so maybe your company doesn’t have it in their budget to fork out more money to a social media site, well good news their is a way to use StumbleUpon for marketing that’s free. Here are the tips provided by SearchEngineWatch:
- You must inform and entertain with laser targeting and a high WOW factor. Piper Jaffray calls it communitainment. SEOs call it link bait. I call it branded content that converts visitors to subscribers/linkers/buyers.
- Don’t just submit content – join the community (much as you would for Digg) and spend time learning what your target community likes. StumbleUpon recently added profiles and community networks much like MySpace and MyBlogLog. There are records of what community members like. If your content lacks the WOW power of what they like then you’ve got to get back to work.
- Pictures, alleged Camp, are key also.
StumbleUpon For Marketing | Paid Advertisments
If you do have the pocket change to use StumbleUpon for marketing, here’s how you do it with capital:
- If you’re investing serious effort into your content – ie, you’ve paid someone $5k+ to write link bait for you – why not spend $200 more dollars and send it through SU?What you’re really paying for in this instance is access to the results, and though this won’t tell you WHAT to change, you should get an idea of whether or not your new project WOWs your target community.
- Camp suggested you pay for stumbles on content that’s quality but that people aren’t necessarily searching for… Audio/Visual content works well he said, as do cool flash pages.
- If you’re launching a site and have invested in branded content that’s intended to convert viewers into linkers, subscribers or buyers then SU should ABSOLUTELY be on your list of places to advertise. If your market is there of course… Check out the SU Buzz page, which shows you recent stumbles (in a very Digg-looking format) along with a list along the left side of your screen of SU categories.http://www.searchenginejournal.com/the-why-how-and-who-of-marketing-in-stumbleupon/4470/#ixzz1UesarA7n
StumbleUpon for Marketing | Bottom Line
StumbleUpon for marketing is probably a good idea seeing you can reach out to millions of people, but my number one recommendation is that you don’t make your page look like a sales page, it should be rich with content and visuals. People will not “Like” a sales page and they will just click “Stumble” instead of viewing your page.
Check out this StumbleUpon for Marketing resource for dozens of articles on this subject. I’ll leave you with a quote:
“Why should you look at into directing StumbleUpon traffic to your site? Beyond the obvious benefits of extremely targeted traffic, the traffic doesn’t come all at once compared to a site like Digg.”
http://www.blueglass.com/2007/02/23/how-to-use-stumbleupon-for-your-business-the-definitive-guide/
If you enjoyed reading “How StumbleUpon for Marketing Works,” be sure to check us out at BlackBoxSocialMedia for all of your social media needs.
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