To celebrate turning two, Kickstarter has released a slew of stats detailing which projects attracted the most pledges. Film and music, it seems, are the most popular when it comes to pulling dollars.
As you can see from the above chart (via Kickstarter’s blog), film reigns supreme when it comes to raising cash (fashion and comics — not so much), garnering $19,717,790 in pledges in two years. That revelation makes sense, considering Kickstarter recently partnered with Sundance to fund up-and-coming filmmakers.
The interest in funding music is also worthy of note at $13,094,547. Kickstarter seems to have inspired a legion of fan-funded record labels and startups (such as My Major Company) that expand upon the Kickstarter model, appealing more directly to music fans.
Note: A total of $53 million was pledged, but not collected (if you’re unfamiliar with Kickstarter, campaigns only get money if they reach a set goal). Forty million dollars have been collected by successfully funded projects, and $6 million are still live (meaning pledged to still-running campaigns). So the above numbers reflect pledges, not all the distributed cash.
Do any of these stats surprise you?
Photo by Calvin Knight
More About: Film, kickstarter, music
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