Facebook is a key online marketing tool for businesses—if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers.
Here's 20 companies—chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook—that we think have awesome fan pages.
Click here to see the pages >>
This post originally appeared at Inc.
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Bare Escentuals
Minimalist is the answer for Bare Escentuals. Fans completely drive the conversation on wall updates, discussion boards and pictures.
Mineral-based makeup is the new rock star in cosmetics, and companies have flooded the marketplace with natural-sounding "mineral" foundation, blush and eye-shadow formulations. That’s why Bare Escentuals, the trailblazer in the mineral-makeup world, considers Facebook such an important brand-differentiation tool.
"We consider ourselves a community, not a company," says chief marketing officer Simon Cowell. "And Facebook's just provided a great platform for us to continue that dialogue we have with our customers." The firm adopts a "hands-off" Facebook strategy, he adds, letting unsolicited testimonials from its nearly 200,000 fans drive traffic to Bare Escentuals boutiques and resellers. Customer feedback on Facebook even led to a redesign of the firm's product packaging, says Cowell: "We sell loose minerals, so customers wanted something more portable. That's where the new 'Click, Lock, Go' container came from. It was a huge improvement.'"
http://www.facebook.com/bareescentuals
Bonobos
A very active blog page provides stellar advice on men's fashion while generating tons of feedback and user-generated comments.
"When I see a $50 billion dollar valuation on Facebook, it makes sense to me," says Andy Dunn, founder of Bonobos, an online retailer of men's clothing. Facebook has become a crucial part of the Bonobos business model; in fact, Facebook has now surpassed direct entry as the No. 1 referring site, and has become a powerful tool to generate new customers.
Dunn says that one of the fundamental problems of a brick and mortar store is that it's not a two-way conversation. With more than 10,000 fans on Facebook, Dunn says the company is able to stay in ongoing communication with its customers, and get useful feedback about the company's products —and experiences with the customer service. "Every business needs a stroke of good luck," Dunn says. "For us, that was Facebook."
http://www.facebook.com/bonobos
Brendan's Irish Pub
By using Facebook to generate buzz for parties, cement first-time customers, and sell swag, Brendan's was able to successfully launch a company that already had a loyal and excited following.
Brendan's Irish Pub, an authentic Irish pub located in Camarillo, California, officially opened its doors on Jan. 28. Mere weeks later, they've arrived on our 20 Awesome Facebook Fan Pages list with nearly 3,500 fans, a pretty impressive feat for such a young company. But to be fair, months prior to Brendan's grand opening, owner Tyler Rex launched Brendan's Irish Pub's Facebook page, giving himself time to build up hype in the Camarillo community around his new restaurant.
Now that Brendan's is open, Rex continues to build the restaurant's following by providing engaging content, restaurant news and announcements, and most importantly, taking the time to respond to every single comment left on the page. "We're trying to build a community, so if you take the time to post something on our page, we want to make sure that that's noted," Rex says.
http://www.facebook.com/brendansirish
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