Sunday, June 26, 2011

How to Be Ready for Anything as the Leader of Your Business

via Under30CEO by Under30CEO on 6/21/11

boardroom leadership

Imagine yourself in this position: Less than five months ago, you were summoned from the private sector to join a newly formed national government. Your background is in retail; now you are heading up the nation’s mining industry. You are abroad on a state visit, still working to come up to speed, when word reaches you from your home office that there has been a mining disaster — a cave-in deep below, death toll unknown, nearly three dozen missing.

Or envision this: For decades, your financial services firm has sailed along. Not only have revenues soared; your company has also earned a treasured AAA credit rating while creating an extraordinary wealth engine: a little giant of a division that insures against debt defaults, including subprime mortgages. Continuing prosperity seems predictable, but suddenly the market implodes. Subprime mortgages turn noxious. Lehman Brothers goes under. Your AAA rating slips to AA, then A-; and with the downgrades, you have to post billions of dollars in collateral that you simply do not have. This boat is sailing straight toward a roaring waterfall, and you are standing at the helm.

Or this one: The enemy has surrendered after a four-year conflict that has left more than half a million dead, and your army commander has assigned you to arrange one of the war’s crowning moments, the formal surrender of the enemy’s most venerated army. The tone, the texture of the ceremony, the formalities of receiving the enemy — they are entirely for you to craft.

These are not, of course, hypothetical or anonymous events. Laurence Golborne, the new mining minister for the Republic of Chile, was visiting in Ecuador on the night of August 5, 2010, when his chief of staff back in Santiago sent him a simple but urgent text message: “Mine cave-in Copiapó; 33 victims.” Twenty-eight hours later, at 3:30 a.m. on August 7, Golborne arrived at the remote site of the mining disaster in the Atacama desert of northern Chile. Soon, hundreds of millions of people around the globe would be witnessing one of the greatest mining rescues of all time.

Like the miners in Chile, American International Group (AIG) — the financial services giant heading for the cataract — was ultimately rescued through direct government intervention. The company was deemed “too big to fail,” though it was almost too toxic to save. When the subprime mortgage market in which AIG was deeply invested began to collapse, top AIG executives had taken few protective measures. Their tone-deaf response to the tumultuous events that unfolded left the company vulnerable to one of the greatest corporate collapses in business history.

How different the actions taken by Union officer Joshua Lawrence Chamberlain when Ulysses S. Grant handed him the historic duty of coordinating a follow-up ceremony to Robert E. Lee’s April 9, 1865, surrender at Appomattox. Chamberlain decided that instead of humiliating the Confederate army, as might have been expected after four years of civil war, he would somehow salute the enemy to start a process of national reconciliation.

Two of the leaders we have just met were well prepared when summoned to moments of decision. The other, recent history showed us, was obviously not. To be sure, few of us are likely to have our mettle tested in such trying circumstances. But all of us can and should prepare for less-public crises in our own spheres of serving, to be decisive when it really counts.

My work on leadership development in the U.S. and abroad — and the work of an array of other researchers and observers — tells me that the absence of an action checklist is one of most correctable lapses in leadership. Through the simple step of creating and consistently applying the equivalent of a pilot or surgeon’s checklist, a leader is readied for whatever may come.

I have also become convinced that with leadership, as with much else, brevity is the soul of wit. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possible — but not simpler. The leader’s checklist is likewise at its best when it is as bare-bones as possible — but not more so. Just fifteen mission-critical principles can define its core for most leaders, and the principles vary surprisingly little among companies or countries.

Four of the mission-critical principles for a leader’s checklist stress having a vision of where you want the enterprise to go and then taking charge, acting strategically, and deciding decisively:

1. Articulate a Vision. Formulate a clear and persuasive vision and communicate it to all members of the enterprise.

2. Take Charge. Embrace a bias for action, of taking responsibility even if it is not formally delegated, particularly if you are well positioned to make a difference.

3. Act Strategically. Set forth a pragmatic strategy for achieving that vision both short- and long-term, and ensure that it is widely understood; consider all the players, and anticipate reactions and resistance before they are manifest.

4. Decide Decisively. Make good and timely decisions, and ensure that they are executed.

Taken together, these principles constitute a foundation for what we often deem to be decisive leadership. But they also come with an underlying proviso so vital that it should constitute a still additional principle, in my view, on everybody’s checklist. To appreciate the importance of that extra principle, we elaborate on the Confederate surrender at Appomattox (elaboration of the rescue in Chile and the failure of AIG can be found in The Leader’s Checklist).

General Grant, who had accepted the formal surrender on behalf of the Union at Appomattox, ordered a follow-up ceremony three days later, with more than 4,000 Union soldiers to be lined at attention on one side of a field. General Lee’s defeated infantry units were then to march onto the field to place their regimental flags and firearms at the foot of a Union officer in charge. For the honor of orchestrating the event and taking charge of it, Grant had designated a citizen soldier from Maine, Joshua Lawrence Chamberlain.

As the first Confederate brigade approached Union forces, Chamberlain ordered a bugle call that told Union soldiers to “carry arms” — a posture of respect in which soldiers hold the musket in their right hand with the muzzle perpendicular to their shoulders. Both Union and Confederate soldiers understood its meaning, since their military traditions had emanated from the same sources.

A Southern general riding near the front of the Confederate forces, John B. Gordon, appreciated the respectful signal that Chamberlain’s soldiers displayed toward the Rebel soldiers on their day of ignominy, and Gordon ordered the same posture to be displayed in by his own troops.

The incident became known as a “salute returning a salute,” a moment remembered for years by those who witnessed or heard of it, and one that implied reunification. Some of Chamberlain’s fellow officers were angered by witnessing such a fraternal act after fighting the same soldiers on so many killing fields. And for Chamberlain himself, it was a matter of saluting those who had tried to kill him only days before.

For President Abraham Lincoln, the South’s capitulation at Appomattox constituted not only an ending point for the armed rebellion but also a starting point for national reconciliation. Even for him, however, the road to reunion was a bitter pill given the Union’s grievous losses on the battlefields. Events would take a horrible personal turn just two days after Chamberlain’s salute to the Rebel army as the president and his wife watched a performance at Ford’s Theatre in Washington.

For both sides, though, gestures of reconciliation were more important than the hostilities that remained. The latter were natural, the former learned, and Chamberlain’s moment at the conclusion of the Civil War serves to remind us of the vital importance of the additional leader’s checklist principle: placing common mission ahead of personal interest or animosity, especially when its seems least natural to do so.

The leadership principle of mission first is well expressed in our oft-used phrases of “servant” or “selfless” leadership, and it is well captured in a U.S. Marine Corps dictum: “The officer eats last.” In business, it appears in Jim Collins’s appraisal as one of the defining qualities of those who lead their companies from “good to great.” Decisive leadership depends upon articulating a vision, setting strategy, taking charge, and making timely decisions — and taking all such actions with common purpose set firmly ahead of self-interest.

Michael Useem, author of The Leader’s Checklist, is the Director of the Center for Leadership and Change Management and William and Jacalyn Egan Professor of Management at The Wharton School of the University of Pennsylvania. He is the author of The Leadership Moment, Investor Capitalism, and The Go Point, among other books.

Employment Site Monster Starting a Network on Facebook

via Mashable! by Todd Wasserman on 6/26/11


Monster is adapting its job search functionality to social networking with BeKnown, an app that lets users set up a professional network on Facebook.

BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well. Matthew Mund, global vice president of product for Monster, reasons that since Facebook has around 700 million members, most people are on it already. “This is the path of least resistance,” Mund says. “You can manage your professional identity and your social identity in one place.” BeKnown will also be targeted at recruiters. Mund says Monster gets about 38 million unique visitors a month.

In starting a network from scratch, though, Monster faces a formidable challenge. Most notably, there’s LinkedIn, which has more than 100 million members and has established itself as the premier professional social network. Monster is also not the first to consider using Facebook as a backdrop for a new professional network — BranchOut, which has more than 800,000 users — is trying to do the same thing.

Monster has added a few bells and whistles to BeKnown that it hopes will diferentiate the offering. For instance, users get Foursquare-like badges when they complete certain professional goals, such as graduating from college. Users can also follow companies and get endorsements a la LinkedIn, features not yet available on BranchOut.

The offering comes as the recession has hit Monster’s bottom line. Monster’s net sales have dropped 11% (annualized since 2008) and its stock price has declined 8.9%. However, the company posted a 23% jump in revenues in its first quarter, which ended March 31.

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7 Stupid Mistakes Most People Make When Trying to Follow Their Passion

via War Room Contributors by Dumb Little Man on 6/24/11

There’s a lot of talk about finding and following ones passion these days, and for a good reason. More and more people are realizing that they don't want to spend a big chunk of their lives doing something they hate.

However, there are a lot of stupid mistakes that people make when it comes to trying to follow their passion. I made most of them and figured out what stands in the way of most people living the life they desire is their own internal fear and mind ghosts.
The good thing about this is that those processes can be changed, but it often won't be comfortable, so most people decide to stick with what's familiar, and you know where that path leads, don’t you?

Scan through these and let me know your thoughts. I think if you can avoid these, you will significantly reduce the amount of time it takes for you to live the life you truly desire.

  1. Perfection
    The number one thing is perfection. There will (almost) never be a time where the stars align and everything will be perfect in your life so that you can go after your passion.

    Now, you don't have to quit your job and jump straight into following your passion. You can take things one step at a time, and see how everything develops.

    Wanting things to be perfect is just another excuse for putting off your dreams.


  • Overwhelm
    Being overwhelmed is extremely normal when you're beginning to follow your passion. I'd even go as far as to say that if you're not overwhelmed, you aren't pushing yourself enough. So when you find yourself being overwhelmed, it's just a sign that you are heading in the right direction.

    Whenever we learn something new, there will be a time where it doesn't make sense, and it seems like all hope is lost. After a while, the information will have been taken up by your brain, and everything will start making much more sense.


  • Non-Trusting
    Your heart knows what your passion is and what your next step is. When you listen to your heart it just feels right when you find the path that's perfect for you.

    Most people have forgotten how to follow their hearts, because they've been taught to be logical in school and shut out any hunches or intuitive messages. This doesn't mean that you have to be psychic or a superhero; it just means that you trust your own internal signals more.


  • Too Much Logic
    One of the biggest obstacles to trusting your heart is your mind. Your mind craves logic, and it wants proof and guarantees that everything will work out. I'm sorry to say this, but there are no guarantees. The only way you will succeed is to be determined and know that you will get there if you don't give up.

    This doesn't mean that you have to scrap the logical part of your mind, because it's extremely useful when used in the right circumstances.


  • Keep it Fun
    Most of all, remember to enjoy the process. When you start doing something new, it's easy to swim in fear and wallow in overwhelm. But the truth of the matter is that you are here to have experiences and explore the possibilities that life has to offer you.

    It won't all be a walk in the park, but that's good, because if it was easy, you would never grow as fast as you could.


  • Lone Wolf
    Find people that are on the same path as you, and also find a coach or someone that can mentor you and help you avoid the most common mistakes that most people make.

    It's tough to go about this on your own, because as you may have already realized, there are a lot of obstacles that will pop up on your path.

    Having someone there to support you and help you will significantly improve your chances of success. In the end, however, if there’s a way you can guarantee your success, it is to be determined.


  • Determination
    Like I mentioned above, determination is what will get you through the tough times. And that is exactly why it's so important that you find something that you're extremely passionate about. Find something that you would do for free.

    When you do this, you will be determined to keep going even when things seem to be going in the wrong direction. You also have to remember that when you are heading towards a goal, you may feel like you're off course most of time. But like an airplane, you will tweak your course as necessary, and you will end up in the right destination as long as you keep moving forward.

  • Written on 6/24/2011 by Henri Junttila. Henri writes at Wake Up Cloud, where he shares his personal tips on how you can live the life you know you deserve. When you feel ready to take action, get his free course: Find Your Passion in 5 Days or Less. And if you liked this article, you will enjoy one of his top articles: 77 Great Quotes That Will Change Your Life.Photo Credit: abulhussain


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    4 Ways to Shift From “Hard Work” to “Effortless Creation”

    via War Room Contributors by Dumb Little Man on 6/26/11

    Here’s one way to think about work. Work is hard. It requires effort, discipline, and hours spent straining in front of a computer screen. When you hit a block, you simply need to push harder, think harder, work harder.

    This is what I like to call the “hard work” model. We live in a world that valorizes this idea of work. We talk about work using phrases like, “keep your nose to the grindstone” and “no pain, no gain.” We spend endless hours working, ending each day drained and depleted.

    But here’s another way to think about work. I call it work as “effortless creation.” The idea is simple. Think about times when you’ve done your best work. Think about when and where you came up with your most innovative ideas. My guess is that it didn’t happen while staring into your computer at the end of a 12-hour workday.

    Our most creative ideas come in unexpected moments. You might be in the shower, on a walk, or driving when that brilliant new idea hits you. In these moments, creation is effortless. There’s no strain, no effort, no real work. You can do in a matter of hours or even minutes what it might take weeks to do through “hard work.”

    So the key question is: how can we experience more moments of “effortless creation”? Since they come unannounced, these moments can’t be planned or forced. But here are a few things you can do to make their appearance more likely:

    • Stop Working Hard
      I realize this sounds crazy. But, if you spend your days working too hard, you drain yourself of creative energy. When this happens, a number of problems emerge. The first is that you become easily overwhelmed and exhausted. This leaves you without the energy and enthusiasm to pursue innovative new ideas. The second is that you become lost in the details of your work. After ten hours spent working on a report, book chapter, or project, you lose your ability to see the big picture. Take a break and refresh your mind occasionally each day.

  • Do Nothing
    This may also sound crazy. But, some of the latest discoveries in the field of neuroscience show that when we experience states like boredom, the brain shifts to a “default state.” In this state, our perception changes. Time slows down, we daydream more, and, most important, we open ourselves to new and more creative ways of thinking. This doesn’t mean that you should sit on your couch all day. But you might plan short periods for walking alone, sitting outside, or meditating to give yourself space for creative ideas to emerge.

  • Slow Down
    Pace has a huge impact on the chances of creative moments arising. Our tendency is to go fast. We drive fast, rush through meals, and prize the idea of efficiency in the workplace. But the faster you go, the more you enter into the mental state of “hard work.” All this rush drowns out creative new solutions and ideas playing in the sub-conscious background. So one of the best ways to tap into “effortless creation” is simply to slow down. Eat more slowly, write more slowly, and email more slowly. The more you slow down the flow of life, the more you open yourself to unexpected new ideas and insights.

  • Record Your Genius
    When your next great idea comes, go all out. Remember that you are experiencing a special state of consciousness. So allow yourself to follow the flow of inspiration. Write down everything that comes to mind. Be sure to capture the contents of your mind in this altered state of effortless creation. In a day, or even an hour, it may be gone.
  • These are just a few ways to shift from “hard work” to “effortless creation.” Ultimately, the goal is to use these practices to work less and create more.

    I’m curious to hear more about your experience. Have you experienced moments of genius and inspiration? What helps you open up to experiencing them more often?

    Written on 6/26/2011 by Nate Klemp. Nate earned his PhD at Princeton and is a professor at Pepperdine University. He founded LifeBeyondLogic.com, a website dedicated to exploring philosophy as an art of living. You can follow him on Twitter @LifeBeyondLogic and on Facebook. Download a free copy of his new ebook, Finding Reality: Thoreau’s Lessons for Life in the Digital Age.Photo Credit: Alex Barth


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    7 Crowdsourcing Resources to Boost Your Businesses

    This article was exactly what I was looking for because there are new types of opportunities beyond basic social media. LaTonya M Shaw

    Thursday, June 23, 2011

    5 Proven Twitter Marketing Strategies

    via Mashable! by Todd Wasserman on 6/22/11


    The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI’s Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more.

    Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time.

    Twitter never seems to rule anything out. The company is philosophically opposed to banner ads, but has nevertheless dabbled with them in Japan. Likewise, it recently experimented with text ads in the U.S., but, according to Adam Bain, president of global revenue for Twitter, that doesn’t indicate much. “I wouldn’t read too much into it,” he says.

    The experiment has yielded some winning ad formats, Bain says. Chief among them are Promoted Tweets, Promoted Trends and Promoted Accounts. All comprise very new forms of advertising that leverage Twitter’s strengths. However, many marketers don’t seem to know what to make of the formats, or Twitter itself, for that matter. Taking that into account, here are some Twitter marketing guidelines for those who are making a move.

    Of course, you can easily create an account to tweet on behalf of your company, but read on for further advice to get the most out of the microblogging platform.


    1. Use Promoted Trends or Promoted Tweets to Publicize an Event


    Twitter is all about discovering what’s going on right now. As Bain notes, many users return to Twitter’s homepage a few times per day just to see what’s trending. Promoted Trends leverage that phenomenon by giving advertisers a premium position on the page.

    Bain says that this can yield much higher engagement rates than standard online advertising, for example, banner ads. Introduced in 1993, banners have notoriously low click-through rates, even though such advertising is still growing rapidly. (Proponents of banners also point out that, while the ads work fine for raising awareness, direct sales are still measured by clicks.)

    Nevertheless, Bain says Promoted Trends and Promoted Tweets yield engagement rates between 3% and 10% on average, and sometimes much higher than that. For instance, Volkswagen got 52% engagement on an April 18 Promoted Tweet for its 2012 New Beetle launch.

    In this case, engagement is defined by click-throughs (which usually accounts for 80% of the total), retweets and “favorited” tweets. The buying process for Promoted Trends and Promoted Tweets and all of Twitter’s ad products follow a model similar to Google's -- marketers buy them in an auction at a cost-per-engagement rate, and then pay based on engagement.

    Obviously, if you’re running a Promoted Trend or Promoted Tweet, it helps if you have some kind of news, product launch, or associated event. For instance, For instance, Coca-Cola earned high engagement during the 2010 World Cup — whenever a goal was scored, Coke would unleash a celebratory tweet.


    2. Build the Brand With Promoted Accounts


    While Coke’s case is instructive, Bain says that Promoted Accounts are likely a better vehicle for long-term brand building. “We ask, ‘What’s the lifetime value of a customer?’” Bain says, “We look at it almost like a joint business account.”

    With a goal to gather as many followers for a corporate account as possible, Twitter positions Promoted Accounts in front of users who might be interested in the brand. Twitter gauges such interest by noting who said people follow and what they tweet. If you follow a lot of baseball teams, for instance, then a Promoted Account for Major League Baseball might make sense.


    3. Use Your Hashtags


    While “follow us on Twitter” messages from marketers appear ubiquitous, Bain says that hashtags can be more effective. For instance, after Audi included the hashtag #ProgressIs in its Super Bowl ad, the company “completely dominated” Twitter discussions about progress for the month, Bain says. RadioShack also used #youneedanewphone in April, and Comedy Central ran a #TrumpRoast hashtag at the bottom of the screen during its March telecast.

    Like Audi though, you might decide to opt for an open-ended hashtag that encourages people to add their own thoughts. Late Night with Jimmy Fallon has driven engagement by running hashtags that invite audience participation, like #myparentsareweird and #thereshouldbealaw.


    4. Counterprogram


    During March Madness, AT&T aired constant television ads, but rival Verizon bought up all tourney-related Promoted Trends on Twitter. Verizon’s tactic secured the online discussion, Bain says.


    5. Follow Through


    Cultivating an audience for your brand via social media is more complicated than simply blasting out a TV ad. The key difference is follow-through.

    Patrick Kerley, senior digital strategist with Levick Strategic Communications, says that Kraft Macaroni & Cheese’s recent Twitter promotion illustrates the consequences of a brand that fails to recognize the campaign tools available. In March, the brand ran a program called "Mac & Jinx" that rewarded people who used the phrase "mac & cheese" in their tweets. Kerley won the contest and its prize, but has yet to receive an email or other promotion, despite having submitted his email address. He also notes that, at the time, around 2,700 people followed @KraftMacnCheese. Kerley suggests, "Had the brand said, ‘Be the first person to follow us' or 'Follow us and visit this URL,' they would very likely be sitting on a very large online audience that could be reminded every day about the brand, its products and other promotions."


    Series Supported by Global Strategic Management Institute

    The Social Media 101 Series is supported by Global Strategic Management Institute, a leading source of knowledge for today’s leaders. Learn more by visiting GSMI’s website, liking it on Facebook and following it on Twitter.


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    More About: coca cola, hashtag, MARKETING, Promoted Accounts, promoted trends, Promoted Tweets, social media, Social Media 101 Series, twitter, volkswagen

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